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Make Marketing More Accountable

Marketing is an essential part of growing your business, but it can be difficult to track ROI. Marketing automation provides a set of tools – including lead scoring and email analytics – that allow you how many leads marketing generates, whether they turned into sales and how much they were worth. 

Capture and Develop Leads with Marketing Automation

Marketing should drive sales-ready leads. They do that by capturing information in forms, sending email campaigns and building nurture programs. With marketing automation in Microsoft Dynamics CRM they can do it all from within the CRM system.

Email Campaigns: Design attractive emails and send them to marketing lists built from the information in your CRM.

Landing Pages: Turn visitors into leads by capturing information in forms and landing pages that directly feed your CRM.

Nurture Campaigns: Build multi-step email campaigns that change based on how the recipient interacts with them.

Track and Evaluate Performance

Great marketing isn’t worth anything if you don’t know who’s opening your emails, downloading your eBooks and visiting your website. Marketing automation, and the information it provides makes is easy to hold marketing accountable for ROI.

Email Analytics: Evaluate the success of your email campaigns by identifying who’s opening, clicking and sharing.

Lead Scoring: Identify hot leads by assigning points to them based on website visits, email actions and resource downloads. Once they’ve reach a certain score, automatically hand them over to the sales team.