Social media integration is the clock radio of software features – they stick it on everything, whether it needs it or not. On the other hand, there are applications that benefit from a social focus and CRM, with its emphasis on communication, collaboration and customer tracking, is at the top of that list. So, what makes a CRM ‘social’?
Microsoft wrapped up Convergence, its annual Dynamics conference, just a few days ago. It’s always a big deal for those of us in the CRM world, so if you didn’t make time to live stream the keynote address, I’m going to let you know what’s coming down the pipe for CRM 2013.
An important part of sales performance management is ensuring that you stay in touch with your clients. CRM software is designed to make that easier but many CRMs – including Dynamics – don’t have an easy way to see who’s being neglected.